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Not agency estimates — median rates from live creator rate cards on our marketplace. Pick a budget, choose your mix, and see the campaign it funds.
Your $1,500 buys
13creator bookings
Median listed rates, Aug 2026 · see the full data · published 2026 industry benchmarks
See creators in this budgetSmaller than you think
The real market clears below agency rate cards: a $1,500 test buys 6 to 10 bookings at benchmark medians.
Spread beats splurge
Ten nano creators outperform one mid-tier name on engagement per rupee — and give you ten pieces of content to compare.
Escrow removes the risk
Money is held until you approve the work. No delivery, no payment — that's the whole point.
Far less than most brands assume. At 2026 industry benchmarks, a UGC video runs about $175 at the median, an Instagram Reel about $250 and a Story about $75, so a $1,500 starter campaign realistically buys 6 to 10 creator bookings. Agency guides quote higher because they include management fees.
$500 to $3,000 is enough for a meaningful first test with nano and micro creators, who also average the highest engagement rates (4%+ for nano). Spread it across 5 to 12 creators rather than one big name: more audiences, more content, and clearer data on what converts.
They are published 2026 industry benchmarks for UGC and creator content, not agency rate cards. As creator rate cards on this site build up, we will replace them with our own marketplace medians the way we already do for India.
On InfluencerMetric every booking is escrow-protected: payment is held when you book and released only after you approve the delivered work. If nothing is delivered, the money comes back.
