Influencer Pricing Calculator
Stop guessing what to charge. Get a benchmark price for every Reel, post, Story and video — based on your size, niche and engagement.
Don't know your engagement rate? Check it free here — it can raise your suggested price by up to 50%.
How the estimate works
The calculator starts from a per-1,000-followers benchmark for your size bracket (smaller creators earn more per follower), then adjusts for two things brands actually pay for:
Engagement: An audience that responds is worth more. Engagement above your bracket's median can raise your price up to 50%; well below it, the estimate drops.
Niche demand: Finance, tech and education creators convert higher-value customers and command a premium; entertainment content trades slightly below the baseline.
Sources: aggregated 2024–25 influencer-marketing rate surveys and marketplace pricing data. Estimates, not guarantees.
Frequently asked questions
How much should I charge per Instagram Reel?
Published industry benchmarks put a Reel in the $10 to $25 per thousand followers range, but we do not measure that ourselves, so treat it as third party guidance rather than our data. What we can measure: UGC video packages on our marketplace list at a median of $55 equivalent, across 16 live packages counted on 22 September 2026. Engagement and a high demand niche push a quote up.
Do YouTube videos pay more than Instagram posts?
Usually yes. A dedicated YouTube video takes far more production effort and stays discoverable for years, so it commands roughly 2–3× the price of a Reel for the same audience size. In-video integrations of 60–90 seconds are typically half the dedicated-video rate.
Why does my niche change my price?
Brands pay for buying intent, not just eyeballs. Finance, tech and education audiences convert into higher-value customers, so those creators charge a premium — often 20–40% above lifestyle or entertainment content at the same follower count.
Should I charge extra for usage rights?
Yes. Your quote covers content on YOUR channel. If a brand wants to run your video as their own ad (paid usage), standard practice is to add 30–100% depending on duration and placement.
Are these prices guaranteed?
No — they're estimates from published influencer-marketing benchmarks so you have a starting point for negotiation. Your real rate depends on audience quality, past results and demand for your niche.
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