The Weeknd: YouTube Earnings, Net Worth & Stats

The Weeknd has 40.1M subscribers and 38.2B total views, earning an estimated $163.1K – $611.4K per month on YouTube — an estimated $30.6M – $114.6M in ad earnings to date. Net worth also includes brand deals, merchandise and income outside YouTube. Full breakdown below.

The Weeknd

CGrowing

@theweeknd · since 2011 · CA

Directed by Takashi Miike — video thumbnail

6.9M

A Foreshadowing Of The Final Leg — video thumbnail

5.6M

40.1M

Subscribers

$163.1K+

Monthly earnings

203.8M

Monthly views

Show brands my verified stats

Subscribers

40.1M

Total views

38.2B

Videos

204

Avg / video

10.6M

last 25

Engagement

1.28%

Uploads / mo

1.6

Views & subscriberslifetime average

6.7M

avg views / day

203.8M

avg views / month

Real last-30-day views & subs are building from daily tracking — the live chart appears in a few weeks.

Over its lifetime this channel has averaged about 213.9K new subscribers a month — but a lifetime average can't say if it's growing or slowing right now. Daily tracking shows the real recent direction within a few weeks.

Estimated monthly earnings

$163.1K – $611.4K

$2M – $7.3M per year

Niche

Niche auto-detected. Each niche pays different ad rates — that's why the number moves. Lifetime-average views at $0.8–$3 RPM. Ad revenue only.

Estimated brand-deal rate

$25.5K – $143.4K

per sponsored video

A single integration usually beats a month of ad revenue. On InfluencerMetric you set your own rate and get paid securely — start free.

What this tells you

Engagement is low at 1.3%. Hooks, pinned comments and clear CTAs lift likes and comments.
Your videos reach 26% of your subscriber count on average — the algorithm is pushing you beyond your base.
These are estimates from public data. Connect your channel to show brands your verified numbers and get booked directly.

How much does The Weeknd earn on YouTube?

Est. earnings / month

$163.1K – $611.4K

Est. earnings / year

$2M – $7.3M

Est. YouTube earnings to date

$30.6M – $114.6M

Est. brand-deal rate

$25.5K – $143.4K

Based on roughly 203.8M monthly views in the Music niche (auto-detected), where ad rates run about $1–$3 per 1,000 views (RPM) for a mainly Western audience. YouTube ad revenue is only part of the picture — a single brand integration usually pays more than a month of ad income (what brands actually pay creators), and top creators also earn from memberships, Super Thanks, affiliates and merchandise.

The Weeknd — frequently asked

How much does The Weeknd earn on YouTube?

The Weeknd earns an estimated $163.1K – $611.4K per month (about $2M – $7.3M a year) from YouTube ad revenue, based on roughly 203.8M monthly views at music ad rates. Brand deals typically pay much more — an estimated $25.5K – $143.4K per sponsored video.

What is The Weeknd's net worth?

Net worth is speculative and includes income beyond YouTube. As a defensible proxy, The Weeknd's 38.2B lifetime views translate to an estimated $30.6M – $114.6M in YouTube ad earnings to date — before brand deals, merchandise and other income.

How many subscribers does The Weeknd have?

The Weeknd has 40.1M subscribers and 38.2B total views across 204 videos.

How accurate are these The Weeknd earnings estimates?

They use niche-specific ad rates (RPM) rather than one generic multiplier, so they're tighter than most tools. Real earnings vary with audience location, ad formats and seasonality. Growth tracking is recorded daily for real recent figures over time.