NikkieTutorials: YouTube Earnings, Net Worth & Stats

NikkieTutorials has 15.3M subscribers and 2.7B total views, earning an estimated $12.2K – $48.7K per month on YouTube. Full breakdown below.

NikkieTutorials

A+Elite

@nikkietutorials · since 2008 · NL

PERFECT nude lips using… CONCEALER? 🤔 — video thumbnail

2.2M

this cushion foundation is CRAZY?! 😳 — video thumbnail

408.8K

15.3M

Subscribers

$12.2K+

Monthly earnings

12.2M

Monthly views

Show brands my verified stats

Subscribers

15.3M

Total views

2.7B

Videos

956

Avg / video

5.6M

last 25

Engagement

5.16%

Uploads / mo

3.0

Views & subscriberslifetime average

400.2K

avg views / day

12.2M

avg views / month

Real last-30-day views & subs are building from daily tracking — the live chart appears in a few weeks.

Over its lifetime this channel has averaged about 70K new subscribers a month — but a lifetime average can't say if it's growing or slowing right now. Daily tracking shows the real recent direction within a few weeks.

Estimated monthly earnings

$12.2K – $48.7K

$146.2K – $584.7K per year

Niche

Niche auto-detected. Each niche pays different ad rates — that's why the number moves. Lifetime-average views at $1–$4 RPM. Ad revenue only.

Estimated brand-deal rate

$19.3K – $115.7K

per sponsored video

A single integration usually beats a month of ad revenue. On InfluencerMetric you set your own rate and get paid through escrow — start free.

What this tells you

Engagement is strong at 5.2% — above the ~4% healthy mark. Brands pay more for this.
Your videos reach 36% of your subscriber count on average — the algorithm is pushing you beyond your base.
These are estimates from public data. Connect your channel to show brands your verified numbers and get booked directly.

How much does NikkieTutorials earn on YouTube?

Est. earnings / month

$12.2K – $48.7K

Est. earnings / year

$146.2K – $584.7K

Est. YouTube earnings to date

$2.7M – $10.7M

Est. brand-deal rate

$19.3K – $115.7K

Based on roughly 12.2M monthly views in the Vlogs & Lifestyle niche (auto-detected), where ad rates run about $1–$4 per 1,000 views (RPM) for a mainly Western audience. YouTube ad revenue is only part of the picture — a single brand integration usually pays more than a month of ad income, and top creators also earn from memberships, Super Thanks, affiliates and merchandise.

NikkieTutorials — frequently asked

How much does NikkieTutorials earn on YouTube?

NikkieTutorials earns an estimated $12.2K – $48.7K per month (about $146.2K – $584.7K a year) from YouTube ad revenue, based on roughly 12.2M monthly views at vlogs & lifestyle ad rates. Brand deals typically pay much more — an estimated $19.3K – $115.7K per sponsored video.

What is NikkieTutorials's net worth?

Net worth is speculative and includes income beyond YouTube. As a defensible proxy, NikkieTutorials's 2.7B lifetime views translate to an estimated $2.7M – $10.7M in YouTube ad earnings to date — before brand deals, merchandise and other income.

How many subscribers does NikkieTutorials have?

NikkieTutorials has 15.3M subscribers and 2.7B total views across 956 videos.

How accurate are these NikkieTutorials earnings estimates?

They use niche-specific ad rates (RPM) rather than one generic multiplier, so they're tighter than most tools. Real earnings vary with audience location, ad formats and seasonality. Growth tracking is recorded daily for real recent figures over time.