Influencer Contract Template: US, UK and UAE Clauses (2026)

Quick answer: A working influencer contract covers the parties, deliverables, approval, payment, usage rights, Partnership Ads permission, disclosure and how the deal ends. Then add one clause per country: the FTC disclosure duty for the US, the upfront Ad label for the UK, and the Advertiser Permit number plus a written agreement for the UAE. Copy the template below and delete the countries you don't need. It is a starting point, so have a lawyer review it before you sign.

Most free influencer contract templates cover fees and deadlines, then say something vague about following the law. That is the part that gets a brand in trouble, because the law differs by country.

This template has the normal clauses plus the country clauses, each with a plain explanation. The country clauses come only from regulator pages we read, as of November 2026. Treat it as a first draft, not legal advice.

What each country adds to the contract

Country	Rules	What the contract has to handle	Clause
USA	FTC Endorsement Guides, 16 CFR Part 255	Clear disclosure of any connection, brand guidance and monitoring, honest claims	9A
UK	ASA and CAP Code, CMA under the DMCC Act 2024	Ad label upfront, banned label words, disclosure for 12 months after the relationship ends	9B
UAE	National Media Authority, Cabinet Resolutions 68 of 2024 and 42 of 2025	Permit number, registered account, visitor permit through an agency, written agreement	9C

The influencer contract template, clause by clause

Replace everything in square brackets. This works as an influencer contract example too: each clause shows the exact wording, then why it is there.

1. Parties and deal

This agreement is between [Brand legal name], [address] (Brand) and [Creator legal name], who posts as [handle], [address] (Creator). It starts on [date]. Campaign: [name]. Country clauses that apply: [US, UK, UAE].

In plain terms: use legal names, not just handles. In the UAE, the regulator's guide tells permit holders to verify who the advertiser is and not to deal with fake companies or accounts under false names.

2. Deliverables

Creator will deliver [number] [format] of [length] on [platforms and handles], following the brief dated [date]. Posts go live on [dates] and stay live for at least [days]. Creator will send live links within [days] of posting.

In plain terms: attach the brief and keep the creative detail there. Our creator brief template gives you the format.

3. Approval and revisions

Creator sends drafts by [date]. Brand has [number] working days to approve or request changes. [Number] rounds of revisions are included. A change within the brief is a revision. A new concept or reshoot costs [amount]. Brand will not ask Creator to state anything untrue or to remove a disclosure label.

In plain terms: sign-off is normal, but know what it does in the UK. The ASA says a right to check, approve or ask for changes before posting could count as control over the content. Control plus payment puts the post under the CAP Code, so assume the post is an ad and label it.

4. Payment

Brand pays [amount and currency]: [percent] on signing and [percent] within [days] of approval. Brand also supplies [product], worth [value], which Creator [keeps or returns].

In plain terms: write down the product and its value. Free product is not a side note in any of these markets. The FTC lists free or discounted products as a material connection, and the CMA tells brands that gifts of any products count as payment. For the money side, see our guide to hiring UGC creators.

5. Ownership and usage licence

Creator owns the content. Brand receives a non-exclusive licence to use the deliverables on [channels], in [territories], from [start date] to [end date]. Paid advertising is [not included, or included for number days]. Brand may edit for length and format but may not change the meaning or add claims. When the licence ends, Brand stops paid ads and stops new use. Renewal costs [amount] for [period].

In plain terms: most deals need a licence, not a transfer. In the US, a transfer of copyright ownership must be in writing and signed by the owner. In the UK, GOV.UK says you need a written, signed document to show a sale or transfer. A filled example: Instagram and TikTok, US and UK, 1 March to 30 May, paid ads included for those 90 days. What each right should cost is in our UGC usage rights guide.

6. Partnership Ads permission

Creator gives Brand [content-level or account-level] permission to run partnership ads on Instagram and Facebook from [start date] to [end date]. Content-level: Creator will turn on the boost toggle or send a partnership ad code for [listed posts] within [days]. Account-level applies only if ticked here: [ ]. Brand will not run ads from Creator's handle using content outside this agreement. Brand will not use Creator's custom audience unless agreed in writing. Creator will not revoke permission before the end date unless Brand is in breach. Brand will stop these ads by the end date.

In plain terms: this clause is missing from nearly every template, and the usage licence does not cover it. Meta's help centre says advertisers need permission from the partner whose handle the ad will include, and that partners can revoke it at any time. There are two levels.

Content-level covers one post, story or reel. It works through the boost toggle or a partnership ad code, which up to 2 advertisers can use at a time.
Account-level is much wider. The advertiser can create ads from the partner's handle without existing content, use existing content that tags them, and include or exclude the partner's custom audience.

Revoking is a platform switch, so the contract is what sets the dates. For most one-off deals, content-level is enough.

Need creators who will sign terms like these? Post your brief and let creators apply.

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7. Honest content and claims

Creator will use the product before talking about it and will say only what reflects Creator's honest opinion and real experience. Brand will supply written evidence for any product claim it asks Creator to make. Creator will not add other performance or health claims. Creator confirms the content is original and that Creator has cleared any music, footage and people shown. Creator will not use an AI voice or likeness without Brand's written approval. Payment does not depend on the content being positive.

In plain terms: the FTC Guides say endorsers may be liable for falsely claiming they used a product, and advertisers for misleading or unsupported statements made through endorsements. A separate rule, 16 CFR 465.4, bars businesses from paying for consumer reviews that must express a particular sentiment. In the UK, a review not based on genuine experience is a fake review.

8. Disclosure, all countries

Every post, story, reel, video and repost under this agreement will be labelled as advertising, using the word Ad. The label goes at the very start, where the audience sees it first, without needing to tap more and apart from other hashtags. In video, the label is both spoken and on screen. Platform labels are used in addition to this, not instead of it. Brand will check posts and report missing labels. Creator will fix them within [hours]. If Creator does not, Brand may pause payment until it is fixed.

In plain terms: one label, Ad, used the same way everywhere is easier than three rules. It is on the ASA's recommended list, and it fits the US and UAE texts. Clauses 9A to 9C add what is specific to each country.

9A. United States

Creator will clearly and conspicuously disclose any connection with Brand, including payment and free product, in each endorsement. The disclosure will be difficult to miss and easily understood by ordinary consumers. Brand gives this instruction as guidance and will monitor Creator's posts. This clause applies to any post that may reach consumers in the US.

In plain terms: under 16 CFR 255.5, material connections can include free or discounted products “regardless of whether the advertiser requires an endorsement in return”. Section 255.1(d) says advertisers should guide endorsers, monitor them and act on non-compliance, which is why the contract says so. The Guides are clear this is not a safe harbor, but it should lower your odds of enforcement. Under 255.0(f), a disclosure goes in the visual part, the audible part, or both, matching how the endorsement is made. Our FTC guide for UGC creators covers who carries which duty.

9B. United Kingdom

Creator will use Ad, Advert, Advertising or Advertisement as the label. Creator will not rely on Gifted, PR, Collab, Sponsored, In partnership with, or a brand tag alone. The label appears at the start of the post text, title, thumbnail or image, whichever people see first. Creator will label each story in a series and each format when content is reposted. Creator will keep labelling relevant content for the length of this relationship and for 12 months after it ends.

In plain terms: this follows the ASA guide, 4th edition, October 2026, written with the CMA. The guide itself says Part 4 of the DMCC Act bans hiding that a review was incentivised, and failing to identify the commercial intent of a post. It also says everyone in the chain is responsible and that the CMA can impose fines directly. The CMA's guidance for brands tells you to use your contract to make sure creators “understand their legal obligations to disclose upfront and clearly”, and to act when a post is not labelled.

9C. United Arab Emirates

Creator confirms that Creator holds a valid Advertiser Permit, number [number], expiring [date], linked to the account [handle]. Creator will display the permit number clearly on Creator's social media accounts and will publish these ads only from that registered account. If Creator is visiting the UAE: Creator holds a Visitor Advertiser Permit, number [number], expiring [date], through [licensed agency name], which joins this agreement as Creator's representative. Creator will tell Brand at once if a permit lapses, is suspended or is cancelled. Ads will be clearly identified as ads, and Creator will disclose the commercial relationship. Brand will obtain any approval needed for real estate, medical, health, financial, educational or food advertising before posting. Either party may give the regulator a copy of this agreement on request.

In plain terms: the UAE puts duties on the brand as well. The regulator's Advertiser Permit guide (Arabic, in the Media Guidelines download, issued under the old Media Council name) says, in our reading:

Brands must contract only with a permitted person listed in the regulator's published database, sign a written agreement, supply a copy on request, and not work with an unpermitted visitor or invite one to marketing events.
Creators must display the permit number clearly on their accounts, advertise only through the registered account, and not let anyone else advertise through it.
Exempt: people advertising their own product or service, or a company they own, on their personal account, and some under 18 activity.

Article 33 of Cabinet Resolution 68 of 2024 requires ads to be clearly identified and any commercial return to be disclosed, and bans ads for alcohol and tobacco. The individual permit is free for the first 3 years, then AED 1,000. The visitor permit costs AED 500, is applied for through a licensed UAE advertising agency, lasts 3 months and can reach 6 months in total. Gulf News reports that the client's contract is signed with the UAE agency, which is why the clause adds the agency.

Under Cabinet Resolution 42 of 2025, advertising on social media without a permit means a written warning, then AED 20,000, then AED 50,000, doubling after that. Publishing on an expired permit means AED 10,000, then AED 20,000, doubling after that.

One open question: we found nothing from the regulator on how the no third party rule treats Partnership Ads run from a creator's handle. Ask the regulator or a UAE lawyer before using clause 6 there, above all at account level. More is in our UAE Advertiser Permit guide and hiring influencers in Dubai.

10. Exclusivity

From [date] to [date], Creator will not post paid content for [named competitors]. Brand pays [amount] for this. If nothing is written here, there is no exclusivity.

In plain terms: name the competitors and price it separately.

11. Takedown and ending the deal

Creator will remove or correct a post within [hours] if Brand reasonably says it breaks the law or this agreement. Either party may end this agreement with [days] written notice. If Brand ends it after work has started, Brand pays for work done plus [percent] of the remaining fee. If Creator does not deliver, Creator refunds payment for undelivered work. Licences already paid for run to their end date.

In plain terms: regulators expect fast fixes, so you need the right to demand one. The CMA tells brands to work with creators promptly to correct content.

12. Tax

Each party is responsible for its own taxes. Creator will give Brand the tax details Brand needs to report these payments. If Creator holds a UAE permit, Creator confirms it has any tax registration the law requires.

In plain terms: in the US, the IRS says the reporting threshold for certain payments rose to $2,000 for tax years beginning after 2025. The UAE guide lists tax registration among permit holder duties where the law requires it. Check your own position with an accountant.

13. General

Creator is an independent contractor. Changes must be in writing and signed by both parties. This agreement is governed by the law of [country, state or emirate]. Disputes go first to [process]. Signed: [Brand name, title, date]. [Creator name, date].

In plain terms: a cross-border deal can still answer to more than one country's ad rules, whatever law you choose here. Ask a lawyer licensed in the country you pick to review the whole document.

Contract ready? Post your brief and let creators apply. Payment is held until the work is approved.

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FAQ

Is this influencer contract template free to use?

Yes. Copy it and edit it for your deal. It is a starting point rather than legal advice, so have a lawyer review it, above all for retainers, exclusivity or a buyout.

Does the UAE require a written influencer agreement?

The regulator's Advertiser Permit guide says brands must sign a written agreement with the advertiser and supply a copy on request. Check the current text with the National Media Authority or a UAE lawyer.

Is the platform's paid partnership label enough?

Do not rely on it alone. The ASA says a platform tool may be enough only if the label is upfront and prominent, otherwise you add your own. Clause 8 uses both.

Influencer Contract Template With US, UK and UAE Clauses (2026)