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InfluencerMetric TeamNovember 2, 2026Creator Guides

Brands Looking for UGC Creators: 20 US and UK Programmes (2026)

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Quick summary ↝20 US and UK brand programmes you can apply to, each read on the brand's own page on 2 November 2026, plus brief platforms and a pitch that asks for a paid video.

Brands Looking for UGC Creators: 20 US and UK Programmes (2026)

Quick answer: Below are 20 US and UK brands with a creator, ambassador or affiliate programme you can apply to, each read on the brand's own page on 2 November 2026. Most pay commission on sales, and none of the 20 pages states a flat fee per video. So apply for the access, then pitch paid UGC separately with the message further down. No programme here is guaranteed work: approval is up to the brand.

A list of brand names is no use if you can't see the terms. When we built this one, many of the programme URLs we tried returned a 404. So this list has one rule. If we could not open the brand's own page and read the terms, the brand is not here.

The terms below are what each page says, as listed on 2 November 2026. They can change, so read the page again before you apply. If you are new to this work, start with how to become a UGC creator, because brands will ask for samples.

What these programmes actually are

Be clear on this before you apply. A commission programme and a paid UGC brief are different deals.

  • Affiliate or ambassador: you get a link or code and earn a share of sales. You may get free product. You are not paid for the video itself.
  • Paid UGC: a brand pays you a fee for a video it runs itself. You are paid whether or not it sells anything.

Every brand below is in the first group or sends product. That is still useful. Getting accepted gives you a real reason to make content for that brand, a contact, and a sample in your portfolio. What it does not do is pay your rent on its own. For what a paid video should cost, see UGC rates in 2026.

US brands that accept applications

Split by the brand's storefront, not by a residency rule, because most pages do not state one. Check the application form for where you must live.

Brand and pageWhat the page offersConditions it statesChecked
Huda Beauty ambassador programProduct vouchers, commissions, referral codes, early access to drops1,000+ followers on Instagram or TikTok, over 18, based in the US, UK, EU, UAE or Saudi2 Nov 2026
OSEA affiliates16% commission on the Basic tier, up to 20% in total, plus free products and discount codesAsks for over 4,000 followers, but invites you to apply with fewer. Approval not guaranteed2 Nov 2026
Beauty of Joseon Creator ClubMonthly vouchers or gifts, commission earnings, early access to launches, private Instagram groupApply once a quarter in a 5-day window. Minimum followers and shipping regions apply, no number shown on the page. Monthly content2 Nov 2026
IPSY ambassador programAffiliate link with commission on new subscriptions, monthly product mailers, performance bonusesLooks for consistent beauty content that drives new subscriptions2 Nov 2026
Moon Juice affiliates5% baseline commission on net sales, tracked through RakutenApply through the page2 Nov 2026
Plant Therapy affiliates7.5% baseline commission, 7-day cookie window, possible bonus plansCommission may vary by the type of traffic you send2 Nov 2026
Ritual partner pageCommission per sale, custom discounts for your audience, early product newsApplications reviewed on an ongoing basis2 Nov 2026
MUD\WTR ambassadorsCommission per sale, early access to new products, event invitationsSeparate ambassador track for social creators2 Nov 2026
Magic Spoon affiliates20% commission on referred sales, custom $5 off code and linkRuns through Impact Radius2 Nov 2026
Lume affiliatesCommission on all sales generated. Rate not stated on the pageNeeds an Impact Radius account. Brand reviews and replies if it sees a fit2 Nov 2026
Bombas affiliates10% commission on new customers, 1% on existing customersNo free product for joining. Reviewed in 3 to 5 business days2 Nov 2026
HexClad influencer affiliatesUp to 10% commission on sales through your linksAimed at influencers with an engaged audience2 Nov 2026
Lovevery Collab ProgramCreator campaigns, branded assets, performance trackingFor creators making original content. Approval required2 Nov 2026

Know your number before you pitch. Work out what one video, the hooks and the usage should cost in your currency.

Open the UGC rate calculator

UK brands that accept applications

Huda Beauty also runs a UK version of its ambassador page with the same conditions. It is counted once, in the table above.

Brand and pageWhat the page offersConditions it statesChecked
Jecca Blac ambassador programmeA bundle of products and your own discount code. The brand shares your content on its social and emailNew ambassadors chosen monthly. You film short videos and take photos2 Nov 2026
Ruggable UK creatorsAccess to rugs and home products for your content. An open call for creatorsUK-based. Fill in the form. They get in touch when the right opportunity comes up2 Nov 2026
Alpha-H ambassadorsFree product, early access to launches, discount codes, commission earning potentialFor creators on TikTok, Instagram, YouTube and Pinterest. Separate track for skincare professionals2 Nov 2026
Cult Beauty affiliatesUp to 15% through Awin, 1% on orders using a promotional code and on some productsInfluencers are not handled through Awin. The page says to email influencer@cultbeauty.co.uk2 Nov 2026
LOVEGYM Collective10% of every sale through your link, discounts for your followersFitness creators, personal trainers, gym owners. Apply from the page2 Nov 2026
GymWear UK ambassadors10% discount code or link, 10% commission on orders, paid by PayPal or gift cardApply by email, quoting Brand Ambassadors. The page is not dated, so confirm it is still running2 Nov 2026
Bird and Blend Tea affiliates5% on new customers, 2% on returning customers, possible bonuses and samplesThe page says the programme is a trial2 Nov 2026

Notice the spread. Headline commission runs from 5% to 20% where a rate is stated, and only two of the 20 pages name a follower number: Huda Beauty and OSEA. OSEA invites you to apply below its number.

Some big names are missing on purpose. On 2 November 2026 we could not read the terms for the Amazon Influencer Program, Walmart Creator, Sephora Squad or Ulta's programme, and the URLs we tried for Gymshark and Myprotein returned 404. They may well run programmes. We simply won't list terms we did not read.

Platforms where brands post briefs

These are different from the list above. Here a brand posts a job and creators apply, and some of it is paid. The wider picture, with 12 channels ranked, is in how to find UGC jobs.

PlatformWhat its page saysFollower ruleChecked
TrendApply for partnerships in the iOS app, get product plus cash, upload without posting to your channels. Free for creatorsNone. The page says you might not even have social media2 Nov 2026
InsenseFree mobile app. Payment frozen in the brand's account until you submit the deliverables. Gifted and paid work1,000 followers on Instagram, at least 500 median views on TikTok, minimum 1% engagement2 Nov 2026
JoinBrandsBrands run paid collaborations, product sampling, gifting and seeding. Has a Become a Creator routeNot stated on the page we read2 Nov 2026
CollabstrMarketplace where brands search creators. States 1.3m+ creators, so expect competitionNot stated on the page we read2 Nov 2026
Shopify CollabsAn affiliate app for creators working with brands on ShopifyNot stated on the page we read2 Nov 2026

Copy-paste pitch: turn a programme into a paid video

Use this after you have applied, or once you are accepted. It asks for a small paid test instead of more commission. Change everything in brackets, and don't send it until you have a real sample to link.

Subject: [Brand] UGC idea, a [15 or 30] second test

Hi [name],

I applied to your [programme name] on [date] and I use [product] myself. The thing I'd film is [one specific moment, such as the first time it fixed a problem I had].

Besides the affiliate link, I'd like to make you one video you can run as an ad on your own account. It doesn't need to go on my channel.

Here is a recent sample: [link].

The test is one video with [two] hooks for [your rate], with [length of time] paid usage. If it works, we can talk about a monthly set.

Would that be useful this month?

[Your name]

Keep it that short. Send one follow-up after a week with a new idea, not a reminder. Before you agree to anything, read our guide to UGC usage rights, because paid usage should be priced on its own.

How to work through the list

  1. Pick three brands you already use. You can only be specific about a product you have touched.
  2. Make one sample for each before you apply. Apply with a video they can watch, not a promise.
  3. Read the conditions column. Don't apply to Huda Beauty with 400 followers when the page asks for 1,000. Do apply to OSEA, which invites you to try.
  4. Keep the commission and the fee separate. You can earn both on one video, as we explain in getting paid twice for one video, but they are two deals.
  5. Treat free product as pay only if you want the product. It does not cover your time.

The rule that applies to every commission link

In the UK, a commission link can make your post an ad even when you bought the product yourself. In a ruling published on 27 May 2026, the UK Advertising Standards Authority upheld a complaint about an Instagram post with affiliate links for cushions the creator had bought herself. The ruling says that in affiliate marketing "both the brand business and the affiliate marketer were responsible under the Code". The current rules for UK creators are in the ASA influencers' guide. For the US side, see the FTC rules for UGC creators. If you are unsure about a specific post, check with a lawyer.

Want brands to come to you as well? Connect your accounts to show verified stats, and apply when a brand posts a brief. Payment is held until the work is approved.

Create your creator profile

FAQ

Do these brands pay for UGC videos?

None of the 20 pages states a flat fee per video. They offer commission, product or both. Paid work has to be pitched separately, or found on the brief platforms above.

Which brands work with micro influencers in the UK?

Few UK pages name a minimum. Ruggable UK, Jecca Blac, Alpha-H, LOVEGYM, GymWear UK and Bird and Blend state no follower number on the pages we read. Huda Beauty asks for 1,000 and accepts UK creators.

Can I apply with no followers?

Trend says it does not require any. Some brand programmes state no number, but a brand can still turn you down. Have samples ready. Our guide on becoming a UGC creator covers how to make them.

How current is this list?

Every page was read on 2 November 2026. Commission rates and application windows change, so the brand's own page always wins over this table.

Sources

InfluencerMetric

About the author

InfluencerMetric Team

We build India's payment-protected marketplace for creators and brands. Every guide comes from real deals on the platform, and every screenshot is the actual product.

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